Run your first Scope audit

Enter your domain on the free check. Scope reads your site, asks ChatGPT, Gemini and Claude a small sample of customer questions, and shows Here's what Scope found: who the assistants named, the questions it asked, and your top three fixes with every step. It asks each question once, so treat it as a first look, not a measurement.

The free check is your free first look. To run the full audit on the same domain, choose a plan from that screen. Plans are monthly and you can cancel any time.

On a paid plan, enter the domain. Scope reads the website first and works out what you sell, in a customer's words, where your customers are and the language they use. If it can tell all of that from the site, the audit starts straight away.

If it can't, it asks you just those things, one to three short questions, and then starts. There is no setup form to fill in.

While Scope reads, you can open Customize to check or change what the audit will ask:

• What Scope understood: one sentence about the business. Tap any underlined part to change it, for example the category or where your customers are.
• Your competitors: the businesses you consider your main competitors, so Scope recognises them in the answers.
• Who should AI recommend you to?: your home market, and other markets or a worldwide sample if you sell beyond it.
• What should Scope focus on?: new customers, local searches, ready-to-buy questions or a named competitor.
• Questions your customers ask AI: edit them, add your own or change the tone. None of them names your business, because they measure whether AI recommends you when a customer describes a need.

Scope asks in your customers' language: English, Greek, German, French, Spanish, Italian, Portuguese or Dutch. Changing the questions or the language later starts a new baseline, so you never compare months asked differently.

Choose Start the audit. The progress screen shows each stage. You don't need to keep the tab open: progress is stored after every batch, and Scope emails you the report link when it's ready.

The paid audit asks ChatGPT, Gemini and Claude, and repeats the questions that matter most so the result reflects a pattern rather than one answer.

The report has three parts. On a first read, take them in order.

1. 1Result: where you stand in one line, the competitive picture, your key numbers, where you were recommended, and your rivals: the top five and your own rank. On an audit with more than one market, switch between them at the top.
2. 2Action plan: a checklist of fixes, most important first. Choose Start fix 1 and Scope walks you through it: open your page, make the change with the text Scope wrote, then tell Scope you've published it.
3. 3Deep Dive: the detail behind the Result, in up to six sections: Competitors, Questions, Answers & sources, Facts, Changes (from your second audit), and How we measure. Every finding opens to the saved answer behind it.

From then on, a full audit runs every month and a weekly pulse checks your key questions in between. From your second comparable audit, the Result shows the trend. See reading your Scope report and the weekly pulse and quiet weeks.