Run your first Scope audit

Enter your domain on the free check. Scope reads your site, asks ChatGPT and Gemini a small sample of customer questions, and shows who they named, which sources they cited, and your top three fixes with every step. It asks each question once, so treat it as a first look, not a measurement.

From your workspace, enter the domain and choose Read this domain. Scope reads the website first, then prepares the business context and customer questions for you to confirm. Setup has four steps: Domain, Business, Questions and Monitoring.

The first step, Confirm how you will use Scope, asks whether this is My own domain or Multiple domains, for agencies and consultants who manage several businesses.

In Confirm what this business offers, Scope proposes the business name, the priority service, product or category, the primary market, and what customers are trying to do (you finish the sentence "I need to…"). You can add the priority audience and what matters most to customers, and, if you like, the action you want customers to take and who can make changes on the site. Correct anything that's off. This matters more than it looks: the questions are built from it.

The same step sets the language. Under Ask AI in, Scope uses your market's language by default and offers English as the alternative, for a Greek hotel whose guests search from abroad, say. Scope asks in English, Greek, German, French, Spanish, Italian, Portuguese or Dutch. Changing the language later starts a new baseline, so you never compare months asked in different languages.

Scope drafts three tracked questions: an open discovery question, a category shortlist and a problem-led search. None of them names your business, because they measure whether AI recommends you when a customer describes a need. Edit them until they sound like your customers. They're asked again every month, so audits stay comparable.

• Direct competition. Add up to three businesses you want Scope to recognise in the evidence. Monthly competitor tracking is included on Growth, Studio and Agency.
• Monthly monitoring. Turn on the included monthly audit. It starts after your first live report.
• Emails. Choose what you want to hear about: meaningful changes, visibility declines, and every monthly report.

Choose Save and review live audit, check the setup once more and run the audit. The progress screen shows each stage and how many answers have been saved. You don't need to keep the tab open: progress is stored after every batch, and Scope emails you the report link when it's ready.

The paid audit asks ChatGPT, Gemini and Claude, and repeats the questions that matter most so the result reflects a pattern rather than one answer.

The report is laid out in chapters. On a first read, take them in order. The screenshots below show the report for Northstar Studio, a fictional example business.

1. 1Position: are you recommended when customers ask without your name, and how do the assistants describe you?
2. 2Customer demand: which customer questions you win, and which you lose.
3. 3Competition: who is named instead, for which kinds of question, and why they seem to win.
4. 4Plan: the actions in priority order, each with the page to change and the answers that show why. Start the ones you'll work on. For the rest, choose Not a priority right now to defer them for 30 days or dismiss them.
5. 5Proof and method: open any finding to see the saved answer and the sources behind it.

From then on, a full audit runs every month and a weekly pulse checks your key questions in between. See the weekly pulse and quiet weeks.